Whoopi Goldberg Launches Women’s Cannabis Company

Whoopi Goldberg Launches Women-Focused Cannabis Company

The evolution of marijuana marketing might still be in the Precambrian stage, but celebrity cannabis products are already beginning to appear. The latest entrant into soon-to-be-crowded segment?

The View host Whoopi Goldberg.

Fans of alliteratively named products will be disappointed however, as nothing the comedian sells will be branded as “Whoopi Weed.” And at press time, there aren’t actually plans to sell any weed under the brand, because Goldberg’s products will have a more serious focus than say, the chronic shit Snoop Dog is hawking. Under the Whoopi & Maya label, she and partner Maya Elisabeth will sell a balm, tincture, sipping chocolate, and bath soak to help women relieve menstrual pain.

In an interview with USA Today, Goldberg said “I don’t want this to be a joke to people. It’s not a joke to women.” And it shouldn’t be. Just ask the men who recently experienced a simulation of menstrual cramps for a BuzzFeed video. Unless you’re into some uber-freaky 50 Shades of Grey action, none of those dudes look like they’re having very much fun.

Right now, the products will only be available in California to customers with a medical marijuana card, though it’d be reasonable to expect availability in Colorado, Washington, and other weed-friendly locales after some proof of concept in the Golden State.

No word yet on whether Whoopi & Maya plans to release a version of the orgasmic weed lube we’ve heard so much about. But we’ll keep you posted.

[ via USA Today ]

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